Video Changes Web Content - Stuffing a bigger message into a smaller space

As a marketing and branding specialty organization, we are constantly evaluating improved ways to deliver a client's message through media.

In working with a variety of clients, team member Bill Sell has been using video captured segments off the trade show floor and helping companies and show organizers deliver their messages through streaming, on-demand video snippets on their websites.

His well-produced, interviews present thought starter questions that help deliver important points to viewers in a much shorter and friendlier format.

The volume of information readily available to business decision makers and consumers is truly overwhelming. Reports show that back in 2002 there were just 3 million websites. Fast forward to the present and there are more than 555 million sites. Add in the more than 1 billion social media accounts and you have access to 100x the Library of Congress in content. Calculating on the current average speed of broadband internet service and you can search through this volume of data for a single topic in a matter of six seconds!

To get through all of this content, companies are turning to video as a natural messaging extension. With traditional TV penetration reaching more than 294 million inside of 115 million homes in the US alone, more than 95% of the population get information from the screen. With these types of numbers, it is natural to think that streaming video through the Internet would have a built-in acceptance among all connected users.

According to Citrix, “It would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2018. Every second, nearly a million minutes of video content will cross the network by 2018.”

In our newly published White Paper – titled “The Value of Content – Streaming Corporate Video” we quoted James McQuivey of Forester Research, “1.8 million words - That’s the value of one minute of video.”

Working with Bill, RVA is offering corporate video production, streaming host services and measured analytics as part of our marketing services. We have a special emphasis on using trade shows and conferences as a content backdrop, due to our more than 50 combined years of event and exhibition management experience.

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