Raymond Verhelst & Associates

Building Your Company's Message Through Video

 

In today’s massive mix of rich media, traditional print, direct/digital mail and social media, trying to create a consistent branding message while attracting potential customers willing to navigate the maze of information is a real challenge, and often a full time responsibility.

 

”1.8 million words - That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research.”

 

Do you have the time and energy to write 1.8 million words? That’s the equivalent of 3,600 typical web pages. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video.

 

The volume of information readily available to business decision makers and consumers is truly overwhelming. Reports show that back in 2002 there were just 3 million websites. Fast forward to the present and there are more than 555 million sites. Add in the more than 1 billion social media accounts and you have access to 100x the Library of Congress in content. Calculating on the current average speed of broadband internet service and you can search through this volume of data for a single topic in a matter of six seconds!

 

To get through all of this content, companies are turning to video as a natural messaging extension. With traditional TV penetration reaching more than 294 million inside of 115 million homes in the US alone, more than 95% of the population get information from the screen. With these types of numbers, it is natural to think that streaming video through the Internet would have a built-in acceptance among all connected users.

 

According to Citrix, “It would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2018. Every second, nearly a million minutes of video content will cross the network by 2018.”