
Raymond Verhelst & Associates
Global Business Development & Marketing Consultancy
Op-Ed - A Different Viewpoint on the Lithium-ion Battery Industry Nevada is Embracing through the Tesla Deal
By Raymond Verhelst
In the wake of the Tesla announcement made by Nevada Governor Brian Sandoval and his Economic Development Director, Steve Hill, there has been a flood of commentary, posts and arm chair experts chiming in on the value of the deal as well as the benefit for the state.
For much of the media, there is a lack of knowledge behind the battery industry, so the assumption is to lead the story with Tesla Cars. To set the record straight, Tesla is not planning to move their car man-ufacturing facility to McCarran, Nevada. They have a well-established, state-of-the-art manufacturing and assembly facility in Fremont, California which has ample room to move forward with their next generation Model 3, as well as the expanded demand for the Model S.
Tesla in Nevada is all about the batteries. To be specific, lithium ion rechargeable batteries. Mr. Musk’s plans call for con-structing the single largest cell man-ufacturing facility in the world, and he isn’t going at it alone. With the support of a key industry leader behind the actual 18650 cell assembly line, Japan’s Panasonic Corporation, the multi-billion dollar com-mitments to construct the cell assembly lines ensure the overall quality behind the product.
The 5-minute expert piece published in your Sunday publication on September 14th promoted the common misconception about Lithium-ion batteries, giving the local community an improper view or should I say, vision.
For a quick history lesson, the rechargeable Lithium platform was actually developed in the United States. The initial technology milestones came from combined academic and private industry research back in the late 1970’s through the early 1990’s. Mr. Stanley Wittingham while at Exxon (now Binghamton University) has been credited as one of the founders of the lithium technology. Collective research from Germany, England, Canada and domestic labs in Texas, New York and Pennsylvania all contributed, but ultimately the US government (and private industry) deemed the technology to be too volatile and too expensive so they abandoned it.
The Japanese electronics industry, sup-ported by the government, invested in continuing research which subsequently led to SONY delivering the first commercial Lithium battery in 1991, followed by Panasonic and Sanyo.
Since this first launch, globalized man-ufacturing took over to where the Japanese outsourced to South Korea, who in turn outsourced to China. Names like Samsung, LG, BYD, BAK and hundreds of smaller players have joined Panasonic and SONY in building the rechargeable lithium-ion battery industry into what has been projected by industry reports to be worth more than $37 billion annually by 2018. To date, 99.9% of all Lithium ion cells are produced in Asia and Japan is recognized as the leading quality supplier of cells and manufacturing equipment.
Let’s put some scale to the Tesla facility. The combined 5 million square feet is equal to 87+ football fields under one roof. The current Tesla Model S uses seven thousand individual 18650 cylindrical cells integrated into the car’s power sled chassis. These individual cells are grouped into battery packs and a sophisticated Battery Man-agement System circuit board controls each cell within these packs. When linked to each other, the total capacity is 85kWh of stored energy power. Because the cells generate their own heat, Tesla has actually integrated a fluid coolant system that helps to control the temperature and the lifecycle of the cells.
When you look at projections for 2018, at 500,000 vehicles, assuming a similar battery pack, an estimated 3,500,000,000 cells will be produced annually. This is just one type of cell. The Tesla facility, with this capacity will supplant the combined output of a majority of all the Asian cell producers as if they were under one roof.
What most don’t know is that Lithium-ion rechargeable technology continues to go through massive research and devel-opment that has resulted in more than forty different commercial variations of size, capacity, operating temperature, chemistry makeup, shapes and commercial imple-mentation. While Tesla has modified the chemistry and quality of materials used in their cells, the cylindrical cell is actually one of the older formats. Tesla has chosen the most common platform to deliver per-formance, consistency and safety. Yet having said this, Panasonic will not just make cells for Tesla cars.
Mr. Musk’s development team has indicated that they plan on dedicating 15% of the output to be used in large energy storage. It is important to note here that while much of the hype has surrounded the Tesla car, Mr. Musk also owns a majority of the stock behind Solar City. To this end, Mr. Musk recently announced his commitment to con-structing the largest North American solar panel manufacturing center to be based in Buffalo, New York. This facility is projected to produce 1 gigawatt of solar power annually within two years.
While we can debate whatever rebate incentives were offered to put a Solar Panel manufacturing facility in such a high tax state and a city that averages less than 50 days of clear sunshine annually, but that is a subject for another day. The reality is that the Solar City presence here in Southern Nevada (which is significant), as well as the battery factory, will be busy making Musk battery packs that will collect and store electricity created by these Musk panels in residential and commercial markets throughout North America.
In addressing the 5-minute expert point about cost, we need to get a little technical. There are two types of batteries, regardless of the chemistry. There are “Primary” cells which are similar to the cells in your flash-light or smoke alarm. These are single charge cells that are disposed of (or hopefully recycled) at the end of their life.
Then we have rechargeable “secondary” batteries. The lead acid battery in your vehicle, the battery pack in your laptop, the flat cell in your phone, tablet or GPS device are all rechargeable. This means that you have batteries that will accept a certain number of recharges in their life cycle. There are a number of different types of chemistries that make up the many batteries we use. Nickel Cadmium (NiCd) and Nickel-Metal Hydride (NiMH) are two of the most common examples a majority of consumer electronics users would know of. In most cases these types of cells deliver power that as it is delivered, slowly diminishes in per-formance. Lithium ion and Lithium polymer are rapidly taking over the rechargeable segment.
Development touts as they visit businesses and international markets. Beyond these direct benefits to the business, there are equal benefits to the prospective em-ployees, such as lower housing costs, no state income tax, and so on. The more rural nature of Northern Nevada offers even greater price incen-tives over Southern Nevada.
For the naysayers, the incentive package could be seen as giving too much away. But the reality is that with the exception of a few financial components which are tied to real investment commitments, much of this is based on revenues and longevity over 20 years. These are revenues that would not be available to the state, had Tesla not selected Nevada.
With all that I have written and could write, I go back to two things, our dependency on two industries within the state and the potential of regenerating a high technology manufacturing industry that the US tossed away more than twenty-five years ago. To put things in greater perspective, according to a Lux Research industry report, the global Lithium Battery Industry is projected to generate $37 billion annually by 2018. Whereas Nevada’s gaming business generated $11 billion in 2013.
Tesla has made the commitment to con-struct not just a test or prototype facility here but the world’s largest lithium battery manufacturing facility. In reality, Governor Sandoval, has convinced the state legis-lature to invest not only in Tesla but in the Lithium Battery Industry, adding important diversity to potential communities around the state. For $1.3 billion we have bought into the market. Now the question is what are the additional opportunities and what do we do next?
Next Steps
Like any large manufacturing industry, there is a food chain of services, suppliers and ancillary providers needed to feed the machine. For the Lithium ion Battery in-dustry, we have needs in material proces-sing from the raw ore in the mines. We have copper that must be processed into rolls. This is then used as a current collector for coating the active cell materials. Nevada also has chemical producing needs for the electrolytes that are injected into the cells and activate the battery process. These electrolyte chemicals have short shelf lives and international shipping logistics can create challenges. Then there is a sep-arator membrane that is rolled inside the cylindrical cell to separate the anodes and cathodes to prevent an internal short inside the cell.
In addition, there are needs ranging from nickel tabs that are welded to the cells to make packs, wrappers and caps for each cell; as well as extensive volumes in electronic circuitry boards used to control the battery management system.
In reality, there are at least a dozen major suppliers needed, which translate into another three thousand jobs just to support Tesla.
In reality, since the Tesla announcement, industry activity has jumped significantly. In just days we have found out that working in conjunction with the Lithium mine oper-ations up North, BASF (the German Chemical Company) has committed to building a chemical plant to produce the electrode materials and just today Polypore with its Celgard separator membrane has been selected for the Tesla cells. This is a Charlotte, North Carolina company. Both organizations would never have considered Nevada on their short list for a manu-facturing presence.
The Real Challenge
Resurrecting an industry that the US gave up years ago creates a real challenge for compiling a qualified workforce. With 99.9% of all Lithium cells being produced in Asia and only a select number of production centers with large enough manufacturing lines to assimilate the needs of Tesla’s volume (all of which are in Asia), securing experienced chemical (material science), electrical and mechanical engineers will be a real issue.
It’s no secret, Nevada has an education problem. Ranking 47th in the nation does not bode well and we have a very limited timeline to ramp up the delivery of qualified workers to fulfill the minimum of 50% within the Tesla facility. The failure for Nevada would be to have stacks of exception letters showing why Tesla had to look beyond Nevada to build their necessary workforce.
This requires a statewide change to the mindset. It requires a commitment to more students concentrating on STEM disciplines and targeted manufacturing tracks to feed this industry from within. This will require a dedication that starts with the expansion of the magnet schools, the vocational technical schools, and dedicated battery research within the University system. The unfor-tunate reality for many Nevada residents is that these are not hospitality, long term construction or service industry jobs. They are in the technology manufacturing sector that requires disciplined retraining and if successful, we could fundamentally change the course of the state of Nevada.
With batteries being made here, we will draw the attention of countless ancillary industries that will want to be near the US’s epicenter of rechargeable technology. Just one example is the charger industry. Every rechargeable battery needs to be recharged. Today’s advancements are in inductive (wireless) charging for devices and eventually vehicles. High speed charging to safely reduce the time required to get back up and running is a key market objective.
We have needs in new materials that could ultimately supplement or replace com-ponents within current Lithium cells. Tesla is actively looking at producing synthetic Graphene that has been shown in the laboratory to increase the storage capacity and overall lifecycle of an individual cell.
We have the needs for specialized battery packs for the state’s commitment to UAVs. Both commercial industry and the military need reliable portable power sources for these unmanned flight devices and Nevada is in the driver seat to deliver complete solutions.
Conclusion
This message is meant to clear up the confusion of what the Lithium battery industry potentially offers and how Nevada can actually capitalize on its investment. Hopefully, it will enlighten a few to understand that we have not given away the house but bought our way into an industry.
The price comparison used in the example was against single use primary cells at retail pricing. In reality, rechargeable 3.7v 2800ma 18650 cells in minimum order quantities of five thousand run around $1.50 each, and each of these can be recharged hundreds, if not thousands of times.
In terms of safety, there is a real mis-conception about the volatility of Lithium-ion Batteries and what the public needs to know is that actual Lithium-ion cells are dumb storage devices that need a sophisticated electronic battery management circuitry to control overcharge, over discharge, cell balancing, operating temperatures, and a dozen other features to make the total solution safe. Lithium-ion battery formats are often confused as there are individual cells in addition to multiple cells that when linked together form a pack. Tesla is a perfect example of a massive inventory of cells configured into a single, sophisticated battery pack.
The challenge is that often the horror stories we hear about with battery fires and explo-sions, have to do with the cell’s management controls, or the cells are of lower grade with subtle manufacturing defects internally. The old adage states “you get what you pay for” and considering batteries are typically one of the most expensive single components within an electronic device, you can be sure that manufacturers weigh cost when delivering a finished product.
In my own extensive involvement in the global Lithium Battery Industry, I have witnessed fully charge Lithium Polymer cells that have been beaten with a hammer, poked with nails, shot with a gun and actually cut in half to where the cell did not explode and continued to discharge power through the tabs.
The goal behind the development of Lithium ion batteries is to deliver a consistent higher level of power output for the longest period before running out. This means that your phone, or other device will perform exactly as it was intended right up to the point when it runs out of power. In general, Lithium batteries when compared to older technology have the ability to store higher volumes of energy (density) and the cell is typically smaller in size, lighter in weight and can be produced in a number of different shapes to accommodate product design and form factor.
What few people know is that the overall lifecycle of a typical Lithium rechargeable cell may be thousands of recharge cycles over a number of years, and in fact at the end of the specific use life such as a Tesla car, this cell has used only the top 20% of the battery’s capacity. To better understand, this is the top range where the cell can deliver the high power discharge ((known as a high C-rate, where C is the capacity of the cell if dis-charged completely in one hour), in reality the cell is not totally spent. In fact, these cells at the 80% capacity could be removed and used again for a number of additional years in slow, constant power charge and dis-charge needs like solar and compact wind storage, LED commercial and street lighting.
If you connect the dots, looking at the Tesla infrastructure, you will realize that by extend-ing the unlimited mileage warranty on all Tesla cars to eight years (as they have done), owners will be able to replace battery packs five years or under warranty and give Tesla a significant source for secondary use market for these replaced cells into the Solar City model. This basically allows Tesla to sell the batteries twice.
Hypothetically add in a Lithium battery recycling process (yes they can be recycled), and Tesla can actually own the entire circle of life!


The Nevada Advantage
Why Nevada over California, Arizona, Texas or New Mexico? Regardless of your opinion of state government, or the challenges between North and South, Nevada offers critical benefits that cannot be duplicated with financial incentives or policy changes elsewhere.
While economic diversity has been a cam-paign topic for dozens of years, the fact is that Nevada lives off of two major indus-tries, mining and the gaming/hospitality markets. Besides the federal government’s control of massive swaths of land and the military presence, we live, and potentially die by the success of these industries.
Nevada has the only working Lithium mines in the nation and they are located within reasonable distance from McCarran, Nevada. We also mine copper and man-ganese dioxide both of which are critical components in the Tesla cells.
Another of the 5-minute misconceptions is that South America presents more than 70% of the Lithium deposits. In reality, aside from Chili, Lithium is mined in South Africa, Australia, China and a number of lesser known countries such as Saudi Arabia and Mexico. What is not apparent, is that China has been acquiring many of the rights to the mining resources and subsidizing proces-sing, and logistics to get the material back to the mainland. Like any rare earth mineral, research to find additional deposits is based on supply and demand. The mine operations here in Nevada may now have the incentive to explore for more deposits now that there is a customer nearby.
Specific features regarding Northern Nevada are firstly the proximity to Tesla’s production facility in Fremont, and while the Donner Pass may create some logistical challenges during the winter months it is a direct shot to Tesla by truck and/or rail. Secondly, the Tesla factory intends to use a combination of Geothermal, solar and wind power on their 30,000 acres to produce the necessary power to operate the man-ufacturing center. Nevada offers more sun and geothermal capacity over any of the competing states. Granted, they will be connected to the utility grid as a backup but there are potential opportunities to produce more power than needed and sold back to the grid. This in itself, will be a major change that could eventually be replicated by other manufacturers who come to the state in the future, thus making Nevada and even more attractive autonomous industry destination.
Then there is the price. Nevada aggres-sively promotes the overhead savings that relocating here offers when compared to California. The tax and business climate incentives, the reduced level of regulations and cost of land are key features that the Governor’s Office of Economic
An abbreviated version of this ran in the Las Vegas Sun newspaper on 9/25/2014 and can been read digitally through this link: http://url.ie/wv1k